"One of the most feared beings in the known universe, Deathsaurus has spread his reign of terror and destruction for eons. The only force stopping him from achieving ...

Hasbro is back with its latest HasLab project, this time dedicated to the Transformers franchise and its Robots in Disguise TV series. The latest HasLab project features two different action figures, ...

For 40 years, Transformers has cultivated a legacy across generations through innovative products, captivating entertainment, licensed partnerships and engaging publishing projects. Hasbro has ...

Congratulations are in order to Transformers fans, as the new Hasbro HasLab campaign has been a success. It has been quite some time since we originally covered the new Deathsaurus Victory Saber ...

In the world of Transformers, Optimus Prime is the guy. The traditional leader of the Autobots is the most popular character in the entire franchise and for good reason. He rules. You’d imagine it ...

A cinematic obsessive with the filmic palate of a starving raccoon, Rob London will watch pretty much anything once. With a mind like a steel trap, he's an endless fount of movie and TV trivia, borne ...

Hasbro planned on selling rare completed campaigns from its HasLab crowdfunding line for a whole day—only for them to sell out in minutes. reading time 1 minute First funded in 2019. Explore more on ...

With a raft of new Transformers CP deals announced, Marianne James, VP EMEA and Asia, Licensed Consumer Products at Hasbro, tells Licensing.biz what else there is to look forward to as the Autobots ...

Segway-Ninebot is recognized as the pioneer in micro-mobility transportation. The brand continues to push innovation in the market with the development of its state-of-the-art short-distance vehicles ...

With San Diego Comic-Con kicking off this week, the season of toys has begun. This is the time of the year when companies unveil new products, and GameSpot can exclusively reveal several of the new ...

Hasbro wows with exclusive Star Wars and Marvel toys catering to collectors and kids at SDCC Press Breakfast. Marvel steals the show with Deadpool, Wolverine, and classic villain figures while ...