Inspired by the iconic Transformers: The Movie, there's more than meets the eye with Hasbro's newest action figure take on Optimus Prime. reading time 2 minutes There are a lot of Optimus Prime ...

"We're in the process of thinking about what is the next story to tell," says Brian Goldner as he discusses the merging worlds of entertainment and consumer marketing and his company's screen-to-toy ...

Segway-Ninebot is recognized as the pioneer in micro-mobility transportation. The brand continues to push innovation in the market with the development of its state-of-the-art short-distance vehicles ...

The toy giant faced tough year-ago comparisons when the latest film in the franchise had boosted sales, but "Avengers" and "Amazing Spider-Man" toys sold well. By Georg Szalai Global Business Editor ...

Micro Machines are returning. The iconic brand has not been seen in stores in a long time, and Hasbro has teamed with Wicked Cool Toys to bring the minature toys back to market in 2020. Check out a ...

The biggest threat in the Transformers multiverse is Unicron, the planet-sized world eater who debuted in 1986’s animated Transformers: The Movie. Despite his popularity among fans, Unicron has never ...

Jazwares and Hasbro are teaming up for a retro revival that will delight all fans of the ’80s and ’90s collectables hit, Micro Machines, with the relaunch of the entire line, including new play-sets ...

Classic Transformers games War for Cybertron, Fall of Cybertron, and Transformers: Devastation may soon come to Xbox Game Pass. When you purchase through links on our site, we may earn an affiliate ...

Micro Machines has been part of our childhood, whether we owned a toy car or played the classic on the Sega Mega Drive. Now, Codemasters are bringing it back from the dead with Micro Machines: World ...