Hasbro has rolled out pre-orders for four new additions to its Transformers action figure lines: a Studio Series Energon ...

Inspired by the iconic Transformers: The Movie, there's more than meets the eye with Hasbro's newest action figure take on Optimus Prime. reading time 2 minutes There are a lot of Optimus Prime ...

You can not have a Hasbro Pulse event without at least one exclusive reveal, and Blurr is here to save the day. Hasbro has announced the start of the Shattered Glass storyline that is coming to life, ...

The Hasbro Studios-produced series, which will bow on The Hub kids channel in spring 2015, will feature the voices of Darren Criss (“Glee”), Constance Zimmer (“House of Cards”), Mitchell Whitfield ...

A computer manufacturer argues that its tablet/laptop hybrid should be able to describe itself as a "transformer." Hasbro isn't happy. By Eriq Gardner Former Legal Editor-at-Large In 1984, Hasbro ...

Hasbro has announced a huge new 19-inch tall Transformers Optimus Prime Auto-Converting Programmable Robot - Collector's Edition that costs $700 and actually transforms from a car, into a robot -- it ...

Hasbro's Pulse Con 2020 is days away and some of the reveals just can't contain themselves. New Transformers War for Cybertron: Kingdom figures have been revealed that are packed with detail ready for ...

Hasbro helped kick off 2013’s Comic-Con International in San Diego with a panel celebrating the 30th anniversary of “Transformers.” The panel focused on new and upcoming toys, including the “Thrilling ...

The Pittsburgh Steelers are part of an epic team-up between the NFL and Hasbro in their new TRANSFORMERS x NFL action figures line. Kids will be able to get these new toys that are a first-of-its-kind ...

"We're in the process of thinking about what is the next story to tell," says Brian Goldner as he discusses the merging worlds of entertainment and consumer marketing and his company's screen-to-toy ...