Sanrio's popular Hello Kitty & Friends mascots come to life in an adorable new Lego-esque building block release in the U.S.

So all BLDR sets can be complemented by Lego bricks you might already have ... surprisingly deep and customizable dioramas from the Hello Kitty and Friends universe, featuring characters as ...

Once complete, you can add the ears and trademark red bow and then pop the cube on its stand to create a Hello Kitty figurine for display. It beats that Lego Marvel logo and Tesla's levitating ...