Out of all the surprises happening in Overwatch next season, a collaboration with Sanrio may be the most unexpected — but ...

Sanrio is the latest in a long line of Overwatch crossovers. Last year saw a number of new crossovers as well as returning ...

Overwatch has just revealed an upcoming crossover with Hello Kitty & Friends. Here’s everything you need to know about it.

Hello Kitty's new official collaboration with Evangelion unites her classic design with two major characters from the classic anime series.

CoComelon Playdates with Sanrio Friends brings JJ and Hello Kitty together in a new kawaii-style preschool series premiering ...

Overwatch's continuously growing collection of big IPs for its collaborations may have just peaked. And in my household, it ...

Kura Sushi's proprietary Bikkura Pon prize platform, an integral part of the brand's innovative dining experience, is powered by plate count and adds an element of surprise and excitement to every ...

The 32-ounce stainless-steel travel mug is part of Igloo’s 2026 Valentine’s Day collection, which launched in partnership ...

Jill Koch, SVP of Brand Management and Marketing at Sanrio Inc., tells PEOPLE about the roll out and what fans can expect It's time to meet some of Hello Kitty's closest pals! Sanrio is introducing ...

Pochacco is an adorable puppy from the Sanrio family. His simple yet charming design allows him to stand out among other ...

A staff member poses with Hello Kitty at the CUTE exhibition in London, on January 24, 2024. CUTE is the first major exhibition to examine the complex "power of cuteness." Credit - Wiktor ...

Sanrio’s top mascot is arguably the most popular mascot of all time as Hello Kitty persists in bringing the company untold amounts of funds the albino character’s face is printed on merchandise ...