Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. AI can be your power tool for boosting your personal brand, ...

“The You You Are,” the revolutionary self-help book in “Severance” that motivates the innies to liberate themselves from the confines of Lumon, is now available for your outie to read. Eight chapters ...

Tramell Tillman's Mr. Milchik holds a copy of Ricken's 'The You You Are' Atsushi Nishijima / Apple TV+ / Courtesy Everett Collection In yet another feat of ingenious marketing, Apple has now released ...