Kantar’s Sandeep Dutta reveals what tests of an organic herbal toothpaste taught him about the power of honesty in marketing. Sometime back, I conducted a few focus groups among homemakers to test an ...
Dabur Toothpaste stormed the oral care market over a decade ago, stamping its feet in herbal oral care offering. It, however, disappeared, following the entry of other brands, igniting questions about ...
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