Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...

Items as new as Guitar Hero III and as retro as Transformers are among the hot toys this year, according to Toys R Us, the nation's largest toy retailer. "We're in the toy business 365 days a year, so ...

Welcome back to Toy Aisle, io9’s regular round up of the latest toy news on the internet. This week, Transformers finally makes what should’ve been the most obvious toy vehicle crossover ever, Thor: ...

Autobots Rollout! Hasbro and Mattel have announced a new collaboration as the Transformers are coming to Hot Wheels. A few non-transformers heroes are arriving in the legendary car line with Optimus ...

Action Figures at BBTS! Deadpool WhatNot Giveaway! Join this channel to get access to perks: ShartimusPrime Music at Shartimus on Patreon ShartimusPrime on TikTok Instagram Shartimus on Mercari ...

Hasbro and Mattel have joined forces to create co-branded toys and games, the companies announced Monday. According to Mattel, the two global toy companies have entered into multi-year licensing ...

Megatron Preorders at BBTS! Join this channel to get access to perks: Follow me on WhatNot! ShartimusPrime Music at Shartimus ...

A new Transformers collaboration is on the way, as it is time to rev some engines with the fury of Hot Wheels. This new collab gives some iconic Hot Wheels vehicles a dash of Energon power, including ...

Transformers were inspired by a Japanese toy company called Takara. After purchasing the rights to Takara’s shape-shifting robot action figures, they rebranded them as Transformers. Hasbro enlisted ...

Welcome back to Toy Aisle, io9’s regular round up of the latest in toy news. This week: Jen Walters’ paramour gets the Hot Toys treatment in more ways than one, Star Wars’ Micro Galaxy ships come back ...

My nephew is just a little over three years old. That means he just started kindergarten last week. He has been quite shy growing up, so he have only recently started getting along. I was certain we ...