Back in 1968, when Hot Wheels launched "The Original 16", the collection managed to distill the American car culture of the era into 1:64 scale model form. Meanwhile, these tiny machines have evolved ...

Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...

Gardner, Kan. — The toys many people played with as kids came to life this weekend, when the Hot Wheels Legends Tour parked in the metro. For the first time, the tour rolled into Gardner, Kansas. It ...

The #1 leading vehicle brand* and the pinnacle of motorsport will be partnering to deliver a Hot Wheels Formula 1® product line, beginning with a one-of-a-kind collector die-cast drop on Mattel ...