If you’re anything like us, that is, madly obsessed with cars and anything associated with them, you likely had a few Hot Wheels in the toy chest as a child. Though, again, if you’re anything like us, ...

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

Pontiac is continuing its trip down memory lane with a second ad for the new G8 GT sport sedan. Having reminded us of weekends at the arcade with their "Spy Hunter" spot, the new commercial brings ...

If you're reading this website, there's a very decent chance you grew up playing with Hot Wheels toys. For many–myself included–car enthusiasm started at an early age with these 1:64 die cast beauties ...

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

Mattel is giving Hot Wheels a makeover — and enlisting NFL great Russell Wilson and his five-year-old son, Win, to show it off. In Snap to Play,” the New York Giants quarterback turns into a racetrack ...

The world’s favorite toy cars, Hot Wheels and Matchbox, are celebrating anniversaries this year: Hot Wheels just turned 50 years old, while Matchbox cars are 65. It turns out some of them would have ...