Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

This isn't his first time bringing toys to the big screen. You'd think a movie about miniaturized cars would be easier to make. The Hot Wheels and Little People figures will be available for purchase ...

Hot Wheels has gone off the rails with its latest release: a diecast model missing a wheel, thanks to a quirky collaboration with art collective MSCHF. Dubbed “Not Wheels,” this car is a tribute to ...

Perhaps best described as a head-on collision between an itty-bitty Burnout and a tiny Trackmania Turbo, Hot Wheels Unleashed is an endearing arcade stunt racer that feels great and looks absolutely ...

Tell me if you’ve heard this one before: a world of death-defying, die cast-inspired racing on life-sized toy tracks. A freeway-scale jumble of giant orange raceways, jumps, and loops across which you ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

For tens of millions of kids, the first and most accessible foray into cars takes the shape of a Hot Wheels. They’re durable and detailed and small enough to pocket; basically, a perfect toy for ...

Ashish Walia is a writer, animator, designer, and, most importantly, a gamer. He's a part of Valnet, Inc, writing for TheGamer.com and GameRant.com. He's a Bachelor of Arts and is very keen on doing ...

An inventor, an automotive designer, and a rocket scientist walk into a bar . . . wait, that's not quite right. Let's try again: In 1966, Elliot Handler, co-founder of Mattel Inc. and noted toy ...