Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 1 day 22 hours ago By Ad Age and Creativity Staff - 1 day 23 hours ago By Yusuf Chuku - 2 days 2 hours ago 2 days 6 hours ago ...

Hot Wheels has gone off the rails with its latest release: a diecast model missing a wheel, thanks to a quirky collaboration with art collective MSCHF. Dubbed “Not Wheels,” this car is a tribute to ...

Perhaps best described as a head-on collision between an itty-bitty Burnout and a tiny Trackmania Turbo, Hot Wheels Unleashed is an endearing arcade stunt racer that feels great and looks absolutely ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Tell me if you’ve heard this one before: a world of death-defying, die cast-inspired racing on life-sized toy tracks. A freeway-scale jumble of giant orange raceways, jumps, and loops across which you ...

For tens of millions of kids, the first and most accessible foray into cars takes the shape of a Hot Wheels. They’re durable and detailed and small enough to pocket; basically, a perfect toy for ...

Inflation, the curse of our pocketbooks and the Federal Reserve, has hit almost every good in the U.S. But the price of a beloved toy has managed to hover around $1 — for more than 50 years. Hot ...