You played with them as kids. We played with them as kids. And now your children play with them as you claim to buy them for "the kids." We're talking about Hot Wheels, of course. The tiny cars made ...

If you’re anything like us, that is, madly obsessed with cars and anything associated with them, you likely had a few Hot Wheels in the toy chest as a child. Though, again, if you’re anything like us, ...

An inventor, an automotive designer, and a rocket scientist walk into a bar . . . wait, that's not quite right. Let's try again: In 1966, Elliot Handler, co-founder of Mattel Inc. and noted toy ...

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...