You played with them as kids. We played with them as kids. And now your children play with them as you claim to buy them for "the kids." We're talking about Hot Wheels, of course. The tiny cars made ...

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

If you’re anything like us, that is, madly obsessed with cars and anything associated with them, you likely had a few Hot Wheels in the toy chest as a child. Though, again, if you’re anything like us, ...

Eight months after SpaceX launched a Tesla Roadster into space, the sports car can now be found 170 million miles (274 million kilometers) away from Earth — and on local toy store shelves. Mattel has ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Soon after NASA's Curiosity rover lands and becomes the hottest set of wheels on Mars, it'll ...

Hot Wheels is expanding representation for kids who use wheelchairs – with the company’s first-ever remote-controlled wheelchair toy. The toy was created in collaboration with five-time Wheelchair ...

Soon after NASA's Curiosity rover lands and becomes the hottest set of wheels on Mars, it'll debut as the latest Hot Wheels to land on toy store shelves. Mattel Inc., makers of the die-cast line of ...

I can't remember how I got it, but I can vividly recall my very first Hot Wheels. It was a red double-headed dragon on four chrome wheels. I remember how the contrast of smooth plastic and cold metal ...

Once a month, Tom Wilson transforms a 4,000 square foot banquet hall in southeast Orlando into the Central Florida Diecast Collectors Show. Inside, the 55-year-old toy car fanatic and his fellow ...

It must be the easiest job in the world, right? Manufacturers send 3-D renderings of production cars to the Mattel Design Center then artists scale it down from 1:1 to 1:64, add a snazzy paint job, ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, the 2021 Hot Wheels Legends Tour presented by Mobil 1 is officially open for fan car submissions. Back for its fourth year, the 2021 Hot Wheels Legends Tour ...