You played with them as kids. We played with them as kids. And now your children play with them as you claim to buy them for "the kids." We're talking about Hot Wheels, of course. The tiny cars made ...

Hot Wheels has kicked off a communications platform crafted in partnership with BBH USA, "Challenge Accepted," with a parent-targeted campaign centered on how the toy line can nurture a "challenger ...

If you’re anything like us, that is, madly obsessed with cars and anything associated with them, you likely had a few Hot Wheels in the toy chest as a child. Though, again, if you’re anything like us, ...

I can't remember how I got it, but I can vividly recall my very first Hot Wheels. It was a red double-headed dragon on four chrome wheels. I remember how the contrast of smooth plastic and cold metal ...