Developer Milestone--the Milan-based studio known for simulation racers like MotoGP 20 and Ride 4--has announced a partnership with toy manufacturer Mattel to release Hot Wheels Unleashed, a brand-new ...

IWC Schaffhausen and Hot Wheels have joined forces to create a joint watch and mini Mercdes-Benz 300SL Gullwing toy set titled “Racing Works.” The project is designed to commemorate the 78th Goodwood ...

TROY, N.Y.--(BUSINESS WIRE)--Velan Studios and Mattel, Inc. (NASDAQ: MAT) today announced Hot Wheels: Rift Rally, a new mixed reality racing experience coming to the App Store for iOS, PlayStation 4 ...

Forget about the collectors value. Hot Wheels were meant to be taken out of their packaging, pushed around, wrecked, and driven off makeshift cliffs that consisted of your couch cushions. Hot Wheels ...

Sometimes you wake up in the morning and have no idea that the new day just dawning ahead of you will make you think thoughts such as, “Boy, it would be really great to be a toy race car.” And yet, ...

Once you've started collecting Hot Wheels cars, it's almost impossible to stop. Just look at all the novelties for 2026!

Mattel is launching its iOS-based racing game, Hot Wheels: Infinite Loop in an attempt to takes its famous toy brands into digital gaming. The move is the latest example of how Mattel is serious about ...

Hot Wheels Unleashed is an action-packed arcade-style racing experience featuring Hot Wheels cars and sky-high tracks. Gamers can get ready to drift, boost, jump and crash on Hot Wheels’ iconic orange ...

I don’t think I’ve thought about Mattel’s Hot Wheels in decades, but I’ll be circling Sept. 30 this year. Hot Wheels Unleashed launches that day, and the arcade-style racer couldn’t be in better hands ...

Building a race car that looks like an X-Wing fighter is hard enough. But one that “looks awesome and performs great”? Even harder. Visitors to the San Diego Comic Con will see lots of spectacles, ...

Target’s Black Friday deals on toys just dropped — and you can save up to 50 percent on Bluey playsets, Hot Wheels, ride-on toys, Wicked collectibles, and Lego sets. Many of this season’s most-wanted ...