The definition of loyalty is being rewritten to focus less on points accumulation and more on customer experience. Global Hotel Alliance’s new report reveals that guests want programs that feel ...

Book rooms with the same hotel chain, rack up points, earn elite status, and eventually unlock free nights plus a buffet of perks like upgrades and late checkout. Millions of travelers sign up for ...

Hotel loyalty benefits — such as access to room upgrades, late checkout and other amenities — aren’t reserved only for the most faithful, highest-spending customers anymore. With the right credit card ...

Add Yahoo as a preferred source to see more of our stories on Google. In recent years, hotels have moved beyond simple free loyalty memberships and launched paid subscription models that promise ...

In recent years, hotels have moved beyond simple free loyalty memberships and launched paid subscription models that promise day‑one benefits like instant upgrades, guaranteed discounts, bonus points ...

Marriott International (<a href="https://www.marriott.com/">www.Marriott.com</a>) today unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty ...

Hilton is making it easier to earn elite status through stays, but is also targeting the most premium customers by rewarding them with more. Hilton Honors is making some changes to its loyalty program ...

Riyadh Air hasn’t officially opened for business yet, but its loyalty program already has a hotel partner, a lounge, and a marketing strategy. Riyadh Air has added another piece to its fast-moving ...