As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

A recently uncovered Amazon patent provides critical insights into how the company is merging Alexa's voice capabilities with Rufus's product intelligence to create a more sophisticated shopping ...

When Amazon announced its new Alexa Plus AI service in February, we were there to check out the demonstrations and hear about the rollout plans. Just one problem with this conversational AI upgrade ...

Amazon's Alexa team is hard at work on an updated "AI brain" for the voice-activated smart assistant, according to a new report. But thanks to technical hiccups, a rapidly shifting AI market, and a ...

Starting today, those who own an Echo smart speaker or Echo Show display won't be able to block their devices from sending all voice recordings to Amazon for analysis. The retail juggernaut's ...

Samsung, BMW, and Bosch will be the first brands outside of Amazon to use Alexa+, the AI-powered version of the Alexa ...

Amazon is turning Alexa.com into the front door for its next generation of AI, shifting the assistant from a voice gadget in ...

Amazon is expanding Alexa's new AI powers outward, as both Prime and other Amazon users may now access Alexa+ on the web for ...