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Amazon advertising match types: What you need to know

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...
The Hollywood Reporter

Amazon Shook Up the Streaming Ad Market in 2024. Will It Do It Again Next Year?

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...
Retail TouchPoints

Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Tanner Elton, VP of U.S. Ad Sales for Amazon Ads kicks off the Day 2 Keynote at the Unboxed conference. (Image courtesy Amazon) That diverse content and commerce ecosystem, combined with the company’s ...
Retail Dive

Will Amazon’s AI-powered one-stop shop for advertising change the game?

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...