Google and Apple are adopting the ISO 21496-1 standard for gain map metadata used in HDR photos. This will allow HDR photos taken from an iPhone or an Android phone to be viewed as intended on any ...

The difference comes down to how each format uses metadata to control brightness and color. HDR10 uses static metadata, applying one set of instructions to an entire movie or show ...

Amid some problems with HDR content, Roku is also clarifying how its “Pause Ads” work. Beyond that, “Pause Ads” from Roku are not yet showing on top of HDMI inputs or content from various apps. Rather ...

So, the big question, how does RTX HDR work? Despite what the name might suggest, it doesn’t actually use ray tracing. Instead, it leverages machine learning models trained on vast amounts of SDR and ...

It’s been one of Hollywood’s most sought-after invitations. For the past few years, a who’s who of directors, cinematographers, studio execs and exhibitors have been quietly ushered into an unmarked ...