When I searched for “Working Genius framework” to research a new tool for my company, something shocking happened. The company behind the framework had to buy ads to show up for their own product.

After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond ...

After introducing the feature in Labs in June, Google is now rolling out “Preferred Sources” in the US and India. With this feature, users can select trusted websites that will appear more prominently ...