Forbes contributors publish independent expert analyses and insights. Dr. Robert Pearl covers the people, tech and business of healthcare. Generative AI is advancing faster than any technology in ...

Efforts to secure generative AI systems are increasingly clashing with a key limitation: many of the most serious risks cannot be regulated or filtered away. New research suggests that existing ...

Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny. One of the most pressing questions is how these systems decide which ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I showcase how generative AI and large ...

Producing effective ad copy remains one of the biggest challenges in PPC advertising. It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and ...