It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

As part of the topic of clustering and canonicalization with Google Search today, Allan Scott from Google explained how Google Search's clustering technology works with its localization technology.

The leak of 2,500 documents is likely to cause a ripple effect across the SEO industry as many of the documents, while still being hard to decipher, reveal details about the way Google Search works, ...

Are your SEO efforts not delivering the results you expect, and you can’t figure out why? Traditional SEO tactics are becoming less effective by the day. While you’re focusing on keywords and ...

For Google, Gemini season has arrived early. Gemini, Google's language model that powers its Gemini AI chatbot and other multimodal tools, is expanding into other apps and features in the coming ...

Political leanings don't factor into Google's search algorithm. But the authoritativeness of page links that the algorithm spits out and the perception of thousands of human raters do. In a tweet ...

Google makes it easy to submit a search query, but its latest AI innovation removes the need to type out or dictate a request. With Circle to Search, you draw a circle around or a line across text, an ...

If you've ever wanted to know the name of a song playing nearby, there are several apps that will tell you a song's title and artist with the tap of a button. There's ...