How do we hear, and how does hearing affect how we play music? These questions are central to the work of Nikolas Alejandro ...

Walk into a modern restaurant today, and you might not notice the playlist at first, but it's shaping your experience in subtle ways. The tempo of the music affects how quickly you eat, the genre ...

Discover why restaurant music matters more than you think, influencing customer mood, dining pace, brand perception, and ...

When traffic thickens or a tricky turn appears, many drivers instinctively reach for the volume knob before they touch the brake pedal. The brain is quietly reallocating resources, stripping away ...