Google’s head of web spam, Matt Cutts, posted a 8 minute video on how Google search works. From crawling, indexing to ranking, he gets into a brief overview of how Google’s search engine does its job.

Earlier this month, Google’s Matt Cutts sent a shockwave through the advanced SEO community by saying that site owners could no longer perform “PageRank sculpting” using the nofollow tag in the way ...

1. Google's PageRank algorithm is a mathematical recipe that uses the structure of the links between web pages to assign a score to each page that reflects its importance. In effect, each link from ...

Web industry analysts and search marketers all have a rough idea about how Google's PageRank works. But the Web giant's search algorithm has evolved over time, making it difficult to discern how the ...