In today’s crowded digital marketplace, businesses face growing pressure to spend their marketing budgets strategically. With a wide range of options available, paid search, social media advertising, ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. I remember the days when a static banner ad was the peak of marketing. We have ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

Digital marketers have had a rough go of it. Between a rocky economic outlook leading companies to cut budgets, the rise of Google Zero (the search giant’s adoption of artificial intelligence results) ...

Located in Westport, CT AdEdge Digital Marketing helps organizations grow through performance-driven digital marketing that includes SEO, paid media, social, content, and conversion optimization.

Marketing communications is undergoing a fundamental transformation, driven by the rapid integration of AI. Over my 25-year career, spanning roles at global banking, financial services and now higher ...