In today’s crowded digital marketplace, businesses face growing pressure to spend their marketing budgets strategically. With a wide range of options available, paid search, social media advertising, ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s marketing ROI.

Doing business in a hypercompetitive landscape requires transformational performance to succeed. Conventional models of marketing and brand strategy continue to falter as digital disruption and ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. I remember the days when a static banner ad was the peak of marketing. We have ...

Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

Located in Westport, CT AdEdge Digital Marketing helps organizations grow through performance-driven digital marketing that includes SEO, paid media, social, content, and conversion optimization.

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.