Google launches "How Search Works" video series explaining the inner workings of search engines in simple terms. Google is releasing new educational videos on Search Central YouTube. The videos ...

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

Search behavior no longer follows a single pattern. Users still rely on Google results, but they also ask questions in AI-powered tools that summarize answers instead of listing links. This shift ...

The SEO industry stands at the threshold of being transformed as generative AI redefines how humans search, how platforms deliver results and how brands get discovered online. Generative AI is ...

Master on-page SEO to boost your site’s visibility in AI-driven search. Learn to optimize content for quality, user intent, mobile and AI relevance with key strategies. On-page SEO is key for ...

How to Improve SEO? 15 Experts’ Recommendations What Are Backlinks in SEO and Why Are They Important? Whenever you hear someone discussing an SEO strategy, the term backlink always comes up. You then ...

A practical guide to local SEO for service contractors, explaining how Google rankings work, why reviews matter and how ...

It should be clear to everyone that the Google documentation leak and the public documents from antitrust hearings do not really tell us exactly how the rankings work. The structure of organic search ...

Negative SEO is the act of intentionally sabotaging a site’s organic search engine rankings. The culprits behind these attacks are often competitors trying to steal your site’s traffic and rankings.