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Does someone decide what we listen to? How Spotify’s algorithm works and what we know about its real power

Music platforms have just released their annual summaries of what each user listens to most. A researcher of their algorithms ...
Search Engine Land

How the YouTube algorithm works: What marketers need to know

This guide will help you get the most out of YouTube, understand the platform's algorithm and gain visibility for your best videos. YouTube has the second-highest number of active users making it the ...
Search Engine Land

How the TikTok algorithm works: Everything you need to know

Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, ...
Backstage

Understanding TikTok's Algorithm: Here's How to Go Viral

If you’ve ever paused a video on TikTok to wonder why it’s being shown to you, you know about the mysteries of the popular short-form video app’s algorithm. A post with no caption and minimal ...
Hosted on MSN

How Instagram’s Algorithm Works in 2025 – And How You Can Beat It

Instagram in 2025 is smarter than ever. Its algorithm decides what posts you see first and what content goes viral. If you want more likes, followers, or reach — understanding the algorithm is the ...

ByteDance’s agreement to sell TikTok puts app’s algorithm in the spotlight – a social media expert explains how the ‘For You’ page works and what’s to come

(THE CONVERSATION) Chinese tech giant ByteDance has signed an agreement to sell a majority stake in its video platform TikTok to a group of U.S. investors. President Donald Trump announced a ...
BGR

Instagram Has Revealed How Its Ranking Algorithm Works

If you wanted to know why your photo of a pizza didn't break Instagram last month, the company may have some more insight for you. In a blog post, Adam Mosseri, the CEO of Instagram, has laid out more ...
Popular Photography

Here’s how the Instagram algorithm suggests posts

Since 2016, Instagram’s algorithms have been a source of drama. Many users insist they want a chronological feed of the accounts they follow while the developers keep adding more algorithmically ...
Her Campus on MSN

How To See & Change Your Algorithm With Instagram’s New Feature

If you're looking to cleanse the timeline before the new year, here's how to see and change your Instagram algorithm using ...
The New York Times

How TikTok Reads Your Mind

It’s the most successful video app in the world. Our columnist has obtained an internal company document that offers a new level of detail about how the algorithm works. By Ben Smith There are four ...
Rappler

TikTok’s US deal: How the ‘For You’ page works, and what’s to come

With its new US investors having connections to President Trump, and a deal that allows the gov't to select one board member, there are concerns that TikTok will lean more towards the right, and scale ...