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As social media has evolved over the years, the once-popular aesthetic of ultra-curated, overly-edited content has since become out of style. Nowadays, candid is king. A photo dump including a random ...

Google Analytics 4 (GA4) comes with a more flexible audience builder and offers more advanced audience creation capabilities than Universal Analytics (UA). GA4 also takes a different approach to ...

With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide ...