How many of us actually manage cookies while browsing the web, and what does that mean for our privacy online?

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

Every click, search, and interaction online leaves behind a digital footprint. As the Internet of Behaviors (IoB) continues to evolve, companies are increasingly using this footprint to track and ...

Tracking users online has long been a core part of how websites deliver targeted ads and personalized content. Traditional ...