Many experts and consultants will tell you that the key to a successful business is a strong business plan, complete with a company description, market research, marketing and sales strategy and a ...

The United States used to be known as the “leader of the free world”—a mostly self-proclaimed but still widely resonant title that revealed how Americans viewed themselves and how allies judged their ...

The average lifespan of companies has drastically declined over the decades, raising urgent questions about what it takes to build a business that endures. Here is what I’ve learned from my 100+ ...

In an earlier article, I shared personal experiences about launching a parent brand after a merger. To recap, the initial work begins with a strategic review of your brand portfolio and brand ...

Even with a small budget, you can enhance your brand presence, establish credibility and connect with your audience by focusing on simplicity, staying authentic and using affordable tools. Utilizing ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The panel included Toby Brown of Google Cloud, Victoria ...