Understanding consumer behavior is elemental to brand and business strategy, and 2023 will be a whopper of a year for those challenged with fathoming the consumer mind. Unlike previous years, 2023 ...

It’s hard to believe summer vacation is coming to an end and back-to-school shopping is in full swing. Back-to-school shopping lasts from July to September and is now generating record retail sales ...

Calculate annual % change by dividing start by end value, raising to inverse years, minus one, times 100. Ex: a drop from $15M to $10M over 2 years is a 18.4% average annual decline. This calculation ...