Forbes contributors publish independent expert analyses and insights. I am a personal finance expert and writer. For some consumers, it’s becoming harder to downplay promotional deals on products and ...

If you've ever waited in line to check out at a supermarket or convenience store and felt the urge to buy a candy bar or pack of gum, you are not alone — they are there for that exact reason. An ...

Any time you click on a targeted ad and reach for your wallet, or grab something that caught your eye at the supermarket checkout, you are making an impulse buy. And few of us, it seems, have much ...

Unplanned purchases made without taking the long-term effects into account are referred to as impulse purchases. It frequently happens as a result of emotional triggers, enticing marketing strategies ...

Unless you’re one of the few that can spend without batting an eye, impulse buying can affect your savings and lead to debt if it happens frequently. Budgeting is one of the most critical — and often ...

70% of Americans have admitted to impulse buying.