Dori Zinn has been a personal finance journalist for more than a decade. Aside from her work for Forbes, her bylines have appeared on CNET, Yahoo! Finance, New York Times, Quartz, Inc. and more. She ...

Home equity is the portion of a house that the homeowner holds outright — the difference between the house's value and the total amount they owe on the home. As their equity increases, homeowners can ...

Cassidy Horton is a finance writer covering banking, life insurance and business loans. She has worked with top finance brands including NerdWallet, MarketWatch and Consumer Affairs. Cassidy first ...

Opinions expressed by Entrepreneur contributors are their own. Measuring brand value and equity is similar to shopping for a home as an investor. While many home valuations are based on intangibles ...