Attention has become the world’s most traded currency. Audiences today scroll through hundreds of posts daily, and brands have a fraction of a second to make an impression. The brands thriving today ...

Every social media platform offers brands a wealth of data, but knowing which metrics matter most means the difference between guesswork and strategy. Looking beyond surface-level views and likes by ...

New technologies are complicating efforts to teach the scrolling generation to think critically and defensively online. “We’re sending these kids out into the world, and we’re supposed to have ...

Ever wondered how social media platforms decide how to fill our feeds? They use algorithms, of course, but how do these algorithms work? A series of corporate leaks over the past few years provides a ...