Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...

A beginner's guide to creating successful Twitter ads in 2023 NEW YORK, NEW YORK, U.S.A, May 25, 2023/EINPresswire.com/ -- While Twitter is one of the most popular ...

Amazon says its agent makes high-quality ad production a breeze. The agent aims to give SMBs better advertising tools. It's accessible via a new "chat" feature in Creative Studio. Amazon has launched ...

Recently, I was working with a client that had has an enterprise application that is outsourced to an Application Service Provider (ASP). Because this application is outsourced and using a completely ...

Marketers such as Procter & Gamble and Bayer Healthcare are taking a closer look at their ad tech relationships.

Contests can create excitement and engagement for your brand, and help find new customers. Learn how you can run a successful ...

🎬 Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, multi-shot ads and UGC-style content using only a single product image—no ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...