Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

Apple won’t integrate rear-facing 3D sensors in this year’s iPhone lineup, according to one reliable analyst. Earlier predictions suggested the company would make the upgrade in an effort to deliver ...

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

VARID A VR-AR Toolkit for Inclusive Design.. Image Courtesy of Foster + Partners Based on the above, a study made by the National Taiwan University in 2021 explored this topic by conducting an ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...