Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...

I was never afraid to train an AI chatbot on my writing, because OpenAI had already broken the seal. CEO Sam Altman announced the “GPT” feature at OpenAI’s first developer day in November, prior to ...