Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Irene Okpanachi is a Features writer, covering mobile and PC guides that help you understand your devices. She has five years' experience in the Tech, E-commerce, and Food niches. Particularly, the ...

Google is the clear leader in the digital ad industry. Search drives a majority of its revenue. Demand for advertising should continue to fuel its growth. Digital advertising has proven to be a highly ...

United States antitrust lawsuit uncovers scheme by Google Search, Chrome and Ads execs to increase ad revenues U.S. antitrust lawsuit uncovers emails between Google Search, Chrome & Ad execs plotting ...

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Google changed its policies about fingerprinting. Google sells access to audiences. Google's ad platforms allow you to do ...