Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

With a staggering market share of over 80%, Google is the leading desktop search engine choice around the world, according to Statista. Even if you prefer a browser that's not Chrome, chances are that ...

A Responsive Search Ad, or RSA, is the default ad type for Google Search campaigns. When you create an RSA, you must provide three things: Final URL: The landing page where you want users to go after ...

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Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

Google is the clear leader in the digital ad industry. Search drives a majority of its revenue. Demand for advertising should continue to fuel its growth. Digital advertising has proven to be a highly ...