A few months ago, I outlined my view on new classifications for public relations agencies integrating artificial intelligence into their work. I made the point that AI integration is reshaping PR ...

Beyond crafting compelling messages that position their clients in the desired light, novice public relations practitioners must learn how to intuitively read room dynamics, anticipate potential ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mark Pasetsky Brands are ...

The power of personal branding The role of PR in creating a strong personal brand Strategies to navigate personal branding How to leverage influencer marketing to build your personal brand In an era ...

Practical strategies for PR professionals to anticipate future trends, harness data science, foster continuous learning and effectively shape the narratives of tomorrow. The world we live in is a ...