Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...