Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Customers can be unforgiving in the marketplace with lots of competition across industries, that’s why it’s imperative as a business owner to make sure you are providing a memorable experience.

As the CEO of an experience management company that helps brands build customer communities, I believe the best business decisions are those made with customers—not for them. During tough economic ...

When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...

WordPress cofounder Matt Mullenweg shares what it takes to foster loyalty, trust, and engagement—both inside and outside your company. “Community” is a buzzword that gets thrown around a lot in the ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

The modern business landscape demands that companies prioritize customer satisfaction to stay competitive. This article discusses six actionable strategies to foster a customer-centric culture within ...

Dollar General is known for its ubiquitous physical footprint, especially in rural America, and for delivering value to its customers. It’s less known for creating modern digital experiences for them.

How to Measure and Improve Customer Service for Growth High-quality customer service is often a defining factor in a company’s success. At its core, customer service is about meeting the expectations ...