New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Maintaining a strong customer base is crucial for the long-term success of any restaurant. A loyal customer is five times more likely to repurchase and seven times more likely to try a new dish than ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Many years ago, I sold a home. My real estate agent made a ...

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here’s how to use compelling storytelling on your website and ...

A significant number of organizations have developed and expanded customer loyalty programs in order to reward customers with products, services or special prices in exchange for their business. The ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

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Most retailers want customers to buy more when their clothing tears. Not Patagonia. “Any product made for hardcore sports use is going to get damaged. It’s going to get beat up,” said J.J. Huggins, a ...