In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

Max Soloshchanskiy is a partner at Soloway Group, an investor and an advisor to technology startups and Fortune 500 companies. Creating a seamless customer experience (CX) is crucial for successful ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...