In the world of writing and editing, “style” can refer to two different things. The first tends to elicit more interest: style as authorial, literary style, encompassing voice and tone, how you choose ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

A well-crafted carousel post is a recipe for engagement on Instagram. Here are our top tips for producing cohesive, creative carousels. No Instagram strategy is complete without carousels. Why?

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...