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For the love of crochet – how I found contentment in a craft that can’t be automated

For all our advances in AI and efficiency, there’s still something quietly spellbinding about creating by hand ...
Inc

How the Woobles Founders Taught Half a Million People to Crochet

When Justine Tiu and Adrian Zhang launched their crochet-kit business, The Woobles, in 2020, their product resonated with a newly homebound population that wanted to craft, and wanted it to be easy.