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Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

For more than a century, the U.S. government has tried to bring more transparency to food labels. It started in 1906, when the Pure Food and Drug Act cracked down on mislabeled ingredients and false ...

Good storytelling can move the hearts of thousands. It can also win a debate and make a sale. Bringing elements of the stories to your visual identity that you learned in your research and brand ...