In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

Judy Garland’s famous line as Dorothy, “Toto, I’ve a feeling we’re not in Kansas anymore,” shows how an actor’s exceptional performance of a character can become memorable and timeless. Character ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

People love taking personality tests, but are personality types real? Maybe, and maybe not. Personality development is complicated, and most healthy personality types are not so easily defined. Your ...

Most people believe that personality is generally very stable—and in many ways, they’re right. If you are an extravert, for example, it’s not quite possible for you to turn into an introvert overnight ...

People who live longer, happier lives tend to have some commonalities: strong social connections, healthier diets, a positive attitude. They also have high levels of a specific personality trait: ...

An individual’s genetics and their environment both shape their personality. However, opinions differ on the degree to which each of these factors influences personality, and how they contribute to ...

From Aristotle to Sigmund Freud and Abraham Maslow, countless theories and concepts for understanding personality have been proposed. Throughout history, these and other great minds sought to answer ...

People who live longer, happier lives tend to have some commonalities: strong social connections, healthier diets, a positive attitude. They also have high levels of a specific personality trait: ...

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