Even with your offer, pricing and marketing strategy in place, your business may still fail if it lacks a strong brand personality. An established brand character makes you more memorable and helps ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Aytekin Tank, CEO of Jotform, argues that when it comes to employee development, entrepreneurs can’t afford to ignore soft skills. Artificial intelligence is transforming the workplace. Headlines warn ...

The most successful leaders aren’t necessarily the loudest, the most visionary, or the ones with all the answers. Instead, they know what drives their actions and what triggers their reactions. They ...

When you think of the word intrapreneurship, what comes to mind? Perhaps it’s staging a hackathon, a rapid and bounded way to crowdsource new ideas. Or it could be the 15 to 20% of time allocated in ...

Be a more effective leader by understanding the three horizons of self-awareness. As a senior leader, the most effective tool at your disposal is your own self-awareness. Let me say that again: As a ...